This won't mean the instant death of the German industry. Some companies will remain, particularly those that didn't just try to earn easy money through the government subsidies, but instead adapted to industry changes and developed competitive business models. Take Juwi, for example, which develops large solar parks using cheaper modules from US manufacturer First Solar and has also created a secondary business in wind energy. Or project developer Belectric, which is focusing increasingly on marketing its services in foreign markets. And also likely to survive -- at least in the medium-term -- are companies like SolarWorld, which has succeeded in establishing a strong brand whose equipment justifies a premium price -- even if there are few qualitative differences between their products and those of Asian competitors.